Harrison's Communication Blog

At the moment, advertising is in a brave new world of influence. As marketing increasingly becomes digital, advertisers will have to reexamine the way they interact with consumers. As the following evidence will demonstrate, not only are there several legal and judicial roadblocks that can impede digital marketing in the future but there are several downsides to abandoning other channels of advertising. This blog post's purpose is to list some of the disadvantages of using this kind of targeted advertising and explore some strategies to counteract these downsides.   It looks as if investing in digital marketing is a no-brainer from a glance at the situation. In 2019, the amount of money spent on digital marketing was over $172 million. This number far surpassed traditional ad spending (around $104 million) even though just four years earlier than 2015, digital ads were roughly half the size of the conventional ad industry (Wagner). Several perks come with making this transiti...

When discussing effective leadership, most experts agree that having a personal vision is necessary to a leader's success. Great leaders have a unique idea to motivate them; they also exemplify that vision in their actions and can articulate it to subordinates. By demonstrating their vision through action, leaders encourage the people around them. By communicating their sense of purpose to the rest of their organization, leaders give everyone a shared understanding of motivation and inspire a sense of loyalty. If done effectively, this leadership causes employees to feel like a part of something bigger than themselves (Heathfield).  Where things get tricky is when ethics are involved. Some experts shape their definition of good leadership as being inherently moral. In her article, Susan Heathfield lists ethical behavior as one of the characteristics of successful leadership. When listing examples of outstanding leadership, one Forbes article used noble individuals such as John F Ke...

Warner Bros Logo Warner Bros. Pictures is one of the juggernauts of their industry. Not only do they have a rich history that stretches back to the beginning of American cinema, but they also regularly employ the most remarkable talent in the field. Their cultivation of and collaboration with high-profile creators fuels the public image of Warner Bros as a prestigious studio that puts out high-quality entertainment. While they have maintained positive public communication, Warner Bros. Studios have recently failed at internal communication with their employees, to the point where it has marred their public image. A recent example of this internal disconnect is their initial announcement to release all their features on digital. In December of 2020, in response to growing concerns about the COVID-19 pandemic, Warner Bros announced that 17 films that would premier in theatres in 2021 would simultaneously launch on the streaming service HBO Max  (Clark In a major... ) . From a busines...

Public relations is a much more complex task than it once was. In general, people are much savvier when it comes to recognizing old PR tricks and are hesitant to pay attention to such blatant attempts. More importantly, the way people interact with the media has drastically changed over the last few decades. Rather than achieving passive consumption from consumers, successful PR strategies convince the public to interact with their intended message (serena). For modern businesses to successfully spread the positive image they want, they need to do more than create content. They need to understand why certain media types become viral and apply those lessons to their win audience engagement.  A great example of how digital content can go viral is the life cycle of various YouTube videos. YouTube has been a driving force in content creation's democratization since now any potential creator can create viral videos without even meaning to (Allocca). This effect is a result of the new co...